Champagne Castelnau unveils new identity
Champagne Castelnau has revealed a new, refreshed visual identity and philosophy styled as ‘The Art of Delicacy’.
‘The Art of Delicacy’/’l’Art de la Délicatesse’ is centred around the notion that longer ageing of Champagne results in finer bubbles. Cellar master Carine Bailleul explained: “We commence with very young wines and nurture them to full maturity. More elegant and expressive, the tiny bubbles draw all their finesse from the Champagne as it slowly matures.”
“Champagne Castelnau is made to be shared. Our Champagnes will transport you to a whole new world, expressing real character,” Bailleul added.
New labels and gift boxes will be embossed with a pattern resembling the fine streams of bubbles found in sparkling wine. The gold is intended to resemble the colour of the wine inside (the rosé also has a good foil, but a pale pink label).
As part of the refresh, Baileul has also teamed up with paper artist Gwenaël Prost to develop an origami-inspired reinterpretation of the house’s thistle logo, which it has used since 1916.
The relaunch will initally focus on Castelnau’s core range: Brut, Extra-Brut, Rosé, the Brut 2006 Vintage, and the 2008 Blanc de Blancs. The latter was recently named as one of the best Blanc de Blancs from the drinks business‘ recent Champagne Masters – the 2006 vintage was also recognised and rewarded during the Masters.