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Western Australia’s Cherubino joins Hatch Mansfield in the UK
Hatch Mansfield has welcomed family-run wine producer Cherubino to its UK distribution portfolio, aiming to extend the Western Australian winery’s reach to “new audiences within the UK and beyond”.
The family-owned Western Australian business was established in 2005 by husband and wife team Larry and Edwina Cherubino.
The Cherubino portfolio will complement Hatch Mansfield’s existing partnership with Western Australian producer Robert Oatley Vineyards, where Larry Cherubino is also the director of winemaking.
Ben Knollys, managing director at Hatch Mansfield, commented: “Larry has been part of the Hatch family for a number of years, so we’re delighted to be extending this by bringing his superb Cherubino wines within the umbrella of our portfolio.”
The Cherubino range includes wines such as Ad Hoc Hen & Chicken Chardonnay and Cruel Mistress Pinot Noir, targeted at independent retailers and the on-trade. Hatch Mansfield will be working with Hallgarten & Novum Wines who will continue to supply Cherubino’s wines to the on-trade.
Andrew Bewes, managing director of Hallgarten & Novum Wines, added: “We are delighted to continue our association with Larry Cherubino and look forward to working closely with Hatch Mansfield to further build sales and distribution of these exceptional wines within the UK’s vibrant hospitality sector.”
The couple purchased their first parcel of land in 2004 in Frankland River, where wife Edwina grew up. Cherubino was launched as a brand nearly two decades ago with the release of the couple’s first wine from their spare room. A few years later the Cherubinos decided to purchase the neighbouring vineyard as well as several acres of prime river and vineyard country.
Larry Cherubino called the new distribution deal an “exciting new chapter” for the brand. He said: “Our provenance and sense of place contribute greatly to the wines we produce and the experience consumers have around them. Working with the team at Hatch Mansfield will play a huge role in allowing us to bring those experiences to life and to reach new audiences within the UK and beyond.”
Wines from the Cherubino range will be available to taste on the Hatch Mansfield stand D40 at the London Wine Fair, 15-17th May 2023.