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Wolf Blass invests AU$1.4m into South Australian Jockey Club

South Australian winemaker Wolf Blass has made a AU$1.4 million personal investment into the South Australian Jockey Club (SAJC).

The investment, which Blass has reported should help to boost the Morphettville Racecourse as a major event and tourism destination, has been split between AU$1 million going to the SAJC and AU$400,000 going towards a 15-year SAJC sponsorship deal that gives Blass naming rights for the venue.

According to reports, despite the Wolf Blass wine brand being owned by Treasury Wine Estates (TWE), this investment was a “personal” investment “from Mr Blass” to the SAJC as an avid supporter of the board.

Speaking about the investment and the SAJC board, Blass said: “I have full confidence in their management to position the SAJC and Morphettville as a competitive and driving force to elevate racing in South Australia in the context of the rest of the country.”

The new event centre, which is already under construction, will cater for up to 1150 guests and will be renamed the Wolf Blass ‘The Man’ Event Centre.

SAJC vice chairman, Judith Jones, said: “Wolf is an iconic figure not only in the wine industry but through his philanthropic support of community organisations, and with his backing we can further build on our vision for a dynamic and sustainable Morphettville.”

SAJC chairman Bob Holton added: “It is with great pleasure and gratitude that the SAJC accepts Wolf Blass’ donation of AU$1m towards construction of the Wolf Blass ‘The Man’ Event Centre. The building will be a valuable asset not just for racing and our members but for the wider community of Adelaide’s southwestern suburbs.”

Last year, in the UK, TWE unveiled its biggest ever regional campaign for its Wolf Blass wine brand that claimed to celebrate breaking of conventions that limit people

The ‘Why Settle When You Can Soar?’ campaign continued the brand’s partnership with luxury travel-deals company, Secret Escapes and saw just under 900,000 bottles in the UK tagged with prize-winning QR codes offering instant prizes and the opportunity to win a holiday to either Thailand or New York in a move that the company insisted was in keeping with the Wolf Blass philosophy of “now and in the future”.

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