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American rapper Nelly launches new moonshine brand

Grammy Award-winning rapper Nelly has announced the launch of moonshine brand MoShine, encouraging fans to “get the party started” with the new flavoured spirit.

Photo by Gerardo Mora

Cornell Iral Haynes Jr., the Texas-born hip hop artist known by stage name Nelly, launched his new moonshine brand during WSWA’s Access Live event on 4 April 2023 in Orlando, Florida.

The Hot in Herre rapper took inspiration from his love of both hip hop and country music to make the new spirit. “I’m taking a country tradition and mixing it up for everyone to enjoy,” the rapper said of the launch.

The name MoShine gives a nod to his hometown of St. Louis, Missouri (MO), where Nelly moved as a teenager.

Moonshine is traditionally made as a clear, unaged whiskey. The spirit was historically made and distributed illegally, and the name was derived from a tradition of creating the alcohol at night in order to avoid detection.

MoShine, which takes inspiration from the southern tradition of making moonshine, is a triple-distilled, corn-based spirit. The new brand has been developed in collaboration with Piedmont Distillers, and comes in flavours peach and passion fruit.

The 60-proof moonshine has been designed to be able to drink as a shot and a long drink, pairing with mixers including lemon-lime soda, sweet tea, lemonade, and energy drinks, according to a press release put out by the brand.

“Where I come from, we work hard and play harder, and I want my fans to be able to reach for MoShine anytime they’re ready to get the party started,” Nelly said. The Dilemma rapper’s signature drink, named The Fix, is a mixture of Peach MoShine and Red Bull.

MoShine was first revealed at last week’s WSWA Access Live, where Nelly performed a set of his biggest chart-topping hits. The spirit is available in both 50ml and 750ml packaging, and is being rolled out across the US via

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