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ProWine Singapore 2022 attendance up 20% on last year

ProWine Singapore 2022, which took place from 5 to 8 September at the Singapore Expo, attracted 8,500 visitors from around the world.

As Southeast Asia’s first post-pandemic wine and spirits trade fair held in physical format, ProWine Singapore 2022 brought together 230 exhibitors from 27 countries and regions to meet with 8,500 visitors from around the world. This realised an almost 20% increase in visitors compared to the last edition held in 2018.

The show featured a broad representation of international wine and spirits labels, solutions and concepts for the region’s diverse consumer markets, as well as specialised masterclasses and seminars by industry experts, wine educators and Masters of Wine. This year, more than 20 sessions curated by 23 speakers were delivered, covering a broad spectrum of topics from post-pandemic strategies and Web3.0 to NFTs.

ProWine Singapore 2022 included a strong showcase from 11 national pavilion and country groups, comprising leading wine-producing countries such as France, Germany, Italy, Portugal, Spain, Australia and the US, as well as lesser-known wine and spirits producing countries.

According to Richard Hemming MW, head of wine, Asia, at 67 Pall Mall, the show floor buzzed throughout the four days. “There were people standing in every stand, talking, tasting, connecting with each other. Obviously, it is the first time in four years that we have really been able to do this properly – the show will build on this and get even stronger in future years. It will be great for more exhibitors to consider exhibiting in these shows, even if they are already in the market because it’s where the wine trade congregates to discuss what’s going to happen next.”

Joan Anton Romero, founder and general manager of Barcelona-based eco-friendly container producer Glass Canned Wines said, “All four days were intense, meeting distributors, retailers, hoteliers, and restauranteurs from Malaysia, Vietnam, Cambodia, Mongolia, Japan and China. We know that Singapore is the main hub to enter Asia; ProWine Singapore offered us the best opportunity to showcase our products in the region.”

Aaron Salvestrin, a third-generation viticulturist and director at Sans Pareil Estate, Australia, said ProWine Singapore proved a great location, and they managed to gain some very good leads and “we are interested in coming back next year.”

Overall, exhibitors reported an overwhelmingly positive turnout of high-quality visitors and meaningful networking opportunities with regional importers, distributors, wholesalers, restaurateurs, and those representing the hotel and airline sectors, with trade visitors coming from Malaysia, Indonesia, Vietnam, Thailand, Philippines – countries that are ranked among the Top 10 emerging markets of choice by producers in an earlier ProWein Global Business Report.

The internationality of ProWine Singapore 2022, where close to 30% of trade visitors came from overseas, further strengthened the relevance of the trade fair in bringing together quality buyers and decision-making visitors to conduct business at this must-attend regional platform.

“The crowd and excitement on the show floor and the value of face-to-face interactions and live tastings were clear. The feedback from exhibitors has been extremely positive – we are thrilled at the success of ProWine Singapore 2022, and the range of exhibitors proved the diversified development of wine and spirits in Southeast Asia, while the number of quality trade visitors was exceptional. Being the region’s first wine and spirits trade fair to return post-pandemic, it was so encouraging to see producers, distributors and retailers having the chance to reconnect, refresh their relationships, and gain business leads. A big thank you to all the exhibitors and visitors for their endorsement and support, and we look forward to welcoming them again in 2023,” said Gernot Ringling, managing director of Messe Düsseldorf Asia.

The next edition of ProWine Singapore, which runs on an annual cycle alongside FHA – Food & Beverage, will return to the Singapore Expo from 25 to 28 April 2023.

Coming up next, Vinexpo will hold the Vinexpo Asia from 23 to 25 May 2023 in Singapore for the first time. The show is expected to feature around 1,200 exhibitors and attract 6,000 to 7,000 visitors to the fair over the three days.

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