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D.O. Rueda launches search for its first wine ambassadors
D.O. Rueda is launching a search for its first ever wine ambassadors, open to trade professionals who are passionate about wine, Spain, and the diverse wines of Rueda.
The D.O. Rueda is holding a first-of-its-kind competition in the UK as it launches the search for two Rueda Wine Ambassadors, who will help to promote wines from the region.
To enter, prospective ambassadors should create a short brief demonstrating how they would best promote D.O. Rueda wines, with the specific aim of engaging trade professionals to create buzz and excitement about the wines.
The two winners will receive a £1,000 bursary and a trip to the Rueda region this autumn, while runners up will receive a case of Rueda wine and other exclusive promotional gifts.
The ambassadors will then put their brief into practise, motivating and exciting the industry over a three-month period.
To find out more, and enter, click here.
Meanwhile, the #TasteRueda campaign kicks off this month for the sixth year running, following a boom in UK sales.
The campaign will hit wine shops and on-trade venues across the UK from September 2022 to April 2023, with a specific focus on promoting the diversity of the region’s wines.