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GDA officially begins distributing Molson Coors and Magners in Australia
Good Drinks Australia (GDA), one of Australia’s largest independent brewers, has begun distributing Molson Coors and Magners brands.
The brands, which include Miller Chill, Miller Genuine Draught, Coors, Molson Canadian and Magners, reportedly account for around 13 million litres per annum in the the Australian market and will drive growth for GDA.
Based on the past year’s sales, the partnership is expected to deliver an additional AUS$35 million-AUS$40 million in revenue and up to AUS$4 million annually in EBITDA.
GDA managing director John Hoedemaker said: “The transition from the previous distributors has been well planned and well executed in the trade.”
Hoedemaker added: “We are excited to have these products complement our growing Good Drinks portfolio and look forward to them contributing meaningfully to this year’s volume, revenue and earnings, as well as creating new market opportunities for our existing brands.”
GDA is already home to brands including: Gage Roads Brew Co, Matso’s Broome Brewery, Atomic Beer Project, Alby, Hello Sunshine and San Miguel.