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Vinexposium unveils line-up for symposium in Bordeaux

Vinexposium has released the details of a two-day symposium in Bordeaux this June that will gather together high-profile speakers to discuss the big issues facing the trade today and in the future.

Act for Change will take place from 20-21 June at the Cité du Vin in Bordeaux

Called Act for Change, the event will take place from 20-21 June at the Cité du Vin, where it will form part of Bordeaux Wine Week, which runs from 16-26 June across the city.

Bordeaux Wine Week has been launched by the Bordeaux Wine Marketing Council (CIVB) and the Bordeaux Conurbation Tourist Information and Convention Office (OTCBM) as well as Vinexposium, with support from Bordeaux city council.

The symposium is being organised by Vinexposium to discuss and debate the major changes affecting the production, consumption and distribution of wines and spirits until 2030.

The programme for the Act for Change Symposium can be seen below:

Monday 20 June

The first day of the symposium will focus on deciphering the major changes of the future.

  • 9:30 am: Fine wines: what is the future?

After the keynote address by Christophe Navarre, chairman of the Vinexposium board, the Act for Change symposium will start with a discussion between Olivier Bernard of Domaine de Chevalier, former chairman of the UGCB, and Xavier Rousset MS, restaurateur and founder of TRADE, on the future of fine wines.

  • 11:00 am: Changing consumer patterns: which organoleptic profiles will appeal to consumers in 2030?

Will the aroma and flavour profile of wines and spirits change by 2030? Which endorsements and environmental certifications will consumers demand at production level? This first panel discussion – moderated by Jane Anson, founder of – will examine this multi-faceted issue through the lens of the 2030 consumer, with the noteworthy participation of Cathy Van Zyl MW, associate editor of Platter’s South African wine guide.

  • 2:30 pm: Changing consumer patterns: which packaging will appeal to consumers by 2030?

How does sustainability impact the choice of wine and spirits packaging? With a panel of experts including Damien Barton Sartorius from Château Langoa Barton and partner of Borough Wines, Lucy Britner, editor-in-chief of Drinks Retailing, will focus on the many innovations mapping out a more environmentally-friendly future for wines and spirits.

  • 4:00 pm: Climate change and winegrowing: what are the consequences?

Winegrowers are on the front line of climate change. A plethora of specialist resources and consultants have emerged in recent years but what are the priorities and how can we help growers identify them and anticipate the future? This impactful theme, moderated by consultant and author Rupert Joy, will be discussed with a panel of stakeholders involved in research and noteworthy initiatives in the industry across the globe. Speakers will include Nathalie Ollat, who holds a PhD in agronomic sciences, is a research engineer at INRAE and director of the Ecophysiology and Functional Genomics of Grapevines research department.

  • 5:45 pm: Digitalisation and wine & spirits

Digitalisation is everywhere. It is increasingly playing a part in day-to-day vineyard management, through weather forecasts and irrigation for example. This seminal interview conducted by Robert Joseph will turn the spotlight on Cyril Grira, Industry Director Retail at Google France.

Tuesday 21 June

Drawing on the conclusions of the previous day, the second day of the symposium will address the role of innovation in the transformation of vineyard and winery practices as well as the revolution coming in the distribution of wines and spirits.

  • 9:00 am: Geopolitics and wine & spirits

The world is regularly subjected to upheavals that have a direct impact on production overheads (price of inputs, glass, transportation…) and sales (customs duty, market closure…). How can they be tackled? Christophe Navarre, chairman of the Vinexposium board, will welcome Thomas Gomart, director of the French Institute of International Relations (IFRI) to shed light on these issues.

  • 10:15 am: Production and agro-ecology: what innovations can we expect in the future?

Which responsible changes should be incorporated into tomorrow’s viticulture? How can we help producers identify good practices and what role should the authorities play? This panel discussion, led by journalist Tamlyn Currin, will bring together a comprehensive panel of producers from a number of French and international wine regions, including Katie Jackson, vice-president sustainability at Jackson Family Wines, along with technological and digital innovation experts and political figures.

  • 2:30 pm: E-commerce or ultra-local: which factors will influence the wine and spirits business in 2030?

Globalisation, e-commerce, the rise in prices and decarbonisation of the supply chain, price transparency on the Internet, a plethora of information for the consumer… How can and should producers and marketers reinvent themselves to adapt to and benefit from current trends? This panel discussion, moderated by Drinks Business editor-in-chief Patrick Schmitt, will round off the Symposium with a panel specialising in wine and spirits distribution and communications with tomorrow’s consumer, including Fabrice Bernard, president of Millesima.

  • 4:30 pm: The future of wine and spirits in 2030

Christophe Navarre, chairman of the Vinexposium board, will discuss thoughts about the future the industry must build in the light of ongoing changes and future developments, based on experience, in an interview with Robert Joseph.

Click here for more information on the symposium.

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