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The Flying Winemaker Group expands distribution to Korea

The Flying Winemaker Group has announced a partnership with distribution company Indulge to increase the brand’s footprint across South Korea.

Founded by winemaker, wine critic, TV personality and columnist, Eddie McDougall, The Flying Winemaker Group is one of the liveliest wine brands in Asia-Pacific.

The group has decided to expand its footprint in South Korea by partnering with Indulge, one of the leading importers of alcoholic beverages in Korea.

“Our objective at The Flying Winemaker was to seek a Korean distribution partner who had the capabilities to represent and promote our portfolio of brands to a sophisticated growing wine market,” said McDougall.

“With the appointment of Indulge as our distribution partner, I am very excited about the future of our Australian and New Zealand brands. The Indulge team is one of Korea’s leading distributors of imported liquor; as they now venture into the wine category we are delighted to be part of their growing portfolio of quality brands”.

Harry Chung, marketing director of Indulge commented: “Eddie and his winemaking team have a real passion for making great wines and connecting with consumers. The Flying Winemaker series of wines offers a diverse collection from Australia and New Zealand that fits very well into the Korean wine scene. We believe that The Flying Winemaker’s portfolio will be one of New Zealand’s leading brands in the Korean market and we are very excited to be a part of this story.”

The Flying Winemaker’s range of wines, including The Flying Winemaker Sauvignon Blanc 2021 and The Flying Winemaker Pinot Noir 2019, is available now in restaurants, premium hotels and a variety of online channels across South Korea.

The Flying Winemaker Wines are also available in Australia, New Zealand, Hong Kong, Macau, Taiwan, China, UK and USA.

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