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Xige Estate partners with EMW Fine Wines on exclusive China distribution

East Meets West Fine Wines (EMW), a leading importer and distributor in the Greater China market, has announced a partnership with Ningxia winery Xige Estate, to kickstart an exclusive on-trade distribution agreement for Mainland China.

Xige Estate, located in the Gezi Mountain sub-region of Helan Mountain, Ningxia, China, was founded by Zhang Yanzhi in 2017. Despite having only been in operation for five years, the winery has already won multiple international awards and recognitions for its excellent wine, which aims to express Ningxia’s unique terroir.

Now, the winery has established a new partnership with EMW, a major supplier for fine dining restaurants and starred hotel groups in more than 160 cities around China. The duo will focus on developing new channels, enhancing Xige’s brand awareness and upgrading its fine wine portfolio.

As a premier Chinese winery with both quality and volume, Xige is committed to telling more consumers about Chinese fine wines, which chimes with EMW’s goal to share wineries and brands with wine lovers all over China.

“The rapid development of Xige Estate is impressive, winning dozens of international awards in just a few years after its establishment. With Mr. Zhang Yanzhi’s hard work, he turned Xige into one of the leading estates in China. We look forward to cooperating with Xige Estate, adding to our existing Chinese winery portfolio, developing our business, and working together to enhance the Chinese wine market,” said Olivier Six, CEO of EMW Fine Wines.

Zhang Yanzhi, owner of Xige Estate commented, “EMW is an expert in the wine industry. They have a deep understanding of the Chinese wine market and are well versed in the fine dining business. It is an irresistible trend that the number of local fine wines in restaurant will keep rising. We aim to be the leader of Chinese fine wines, so we ally with such a specialist to have a closer connection with the consumers who have high demands on wine quality, and to draw more of their attention to Chinese fine wines.”

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