Stoli Group signs distribution deal with Global Drinks

Stoli Group has secured a distribution deal with Global Drinks Ltd (GDL) to expand the reach of its luxury portfolio across Asia Pacific. 

Harry Kartasis, founder and managing director of Hong Kong-based GDL, revealed to the MoodieDavitt Report ahead of speaking at its Virtual Travel Retail Expo this month: “I am extremely excited Global Drinks Ltd will be representing the Stoli Group world class portfolio of premium and super premium brands in Asia travel retail markets. The opportunity of working with an iconic brand like Stoli, super-premium Elit vodka, coupled with the exciting launch of The Wiseman bourbon whisky is a great way to commence what will be a valued and rewarding partnership.”

Stoli Group global travel retail director Jean-Philippe Aucher added: “With the recent addition of Kentucky Owl The Wiseman bourbon in our ultra-premium portfolio, we believe it is the right time for Stoli Group to grow its footprint in Asia. Global Drinks is the perfect strategic partner for Stoli Group as we look to strengthen our distribution in Asia travel retail markets. Harry and his company bring the experience and the structure for us in the region, from back office and sales support teams to its extensive travel retail Asian network and logistic warehouse in Hong Kong. This provides a great hub for our strategic brands.”

Stoli Group, more broadly known for its Stolichnaya vodka brand, has expanded and premiumised its portfolio with the recent acquisition of Miraval via its subsidiary Tenute del Mondo which it bought from actress and humanitarian Angelina Jolie.

The portfolio already includes a raft of luxury brands that has reportedly identified as likely have significant potential in the Asia Pacific region, namely Kentucky Owl, Tulchan gin, Bayou rum and Se Busca mezcal among the line-up.