Aldi launches a Saké in time for the Tokyo Olympics
Aldi has launched a new limited edition Saké – in time for the delayed 2020 Olympics in Japan – which retails for under a fiver.
The new Sawanotsuru Saké (RRP£4.99 for a 30cl bottle) will go on shelf from 22 July, the day before the opening ceremony in Tokyo.
The retailer said that it was the perfect time to launch the Japanese favourite, with more and more Japanese food from matcha tea to mochi ice cream, influencing the UK high streets and “chatter building” around the Tokyo Summer Olympics and Team GB.
Aldi’s saké comes from Nada-Ku, Kobe and is made from fermented rice. The retailer is promoting it as an “adventurous alternative to dry white wine”, which it says has a “refreshing, clean and delicate taste” and can be paired with traditional Asian cuisine such as sushi, as well as more traditional UK fare, such as fish & chips.
“The sweetness and freshness of Saké work to match wonderfully with this great British classic”, Aldi said.
Saké is traditionally served warm but can also be enjoyed chilled over ice, or as a base for a summer cocktail.