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i heart Wines kicks off birthday celebrations with a chance to win £10,000
To launch its tenth birthday jubilations and thank customers for their support, i heart is giving away £10,000
What would you do with £10,000? Put it towards a property deposit? Jet off to one of the sun-soaked countries on the green list for a holiday of a lifetime? Or maybe you’d use it to get your pearly whites bleached to rival the dazzling smile of i heart brand ambassador Rylan. Whatever your heart desires, it’s worth keeping an eye out for the stonking giveaway offered by i heart Wines this summer.
The multi-channel campaign is being launched to give something back to loyal customers that have helped it grow into the tenth largest wine brand within just a decade of operation. With the overarching message of ‘Our birthday, your party’, there is £10,000 up for grabs, as well as hundreds of other prizes to mark the milestone celebration.
With an on-pack promotional sticker appearing on 1.4 million bottles, the campaign will be supported with an above-the-line campaign across TV and VOD, in store, digital and social media. And it’s all designed to say a big thank you to the customers who have helped the brand along its journey to success, a path that’s seen i heart grow +28% YOY to a retail sales value of £125m (IRI 18.04.2021).
Ten years ago, the I heart Wines brand, a key part of Freixenet Copestick, started out with a simple but powerful goal, to make wine easy and accessible for all. In giving consumers a straight-talking, affordable bottle of wine, the brand has managed to build a strong following, selling 23million bottles across its range in the UK during 2020. An additional eight million bottles sold outside the UK means that i heart is now a 31m bottle brand worldwide.
“To be able to celebrate i heart’s 10th birthday is testament to the belief, vision and hard work from our dedicated team and our supportive customers,” said Dani McDonald, senior brand manager for i heart Wines. “Our consumers are at the heart of everything we do and we can’t wait to make someone’s year with a whopping £10,000!”
Robin Copestick, managing director of Freixenet Copestick added, “We have had so much fun with the i heart Wines brand. To have achieved such phenomenal growth all over the world is an incredible achievement. I am very proud of this success but also delighted that we have brought so much passion and enjoyment into the global wine category.”