Belvedere announces the launch of its Organic Infusions line
Belvedere has announced the release of its first certified-organic flavoured vodka range, which is infused with fruits and botanicals.
The new Belvedere Organic Infusions range is made up of three flavours: Blackberry & Lemongrass with a hint of Sage; Lemon & Basil with a touch of Elderflower; and Pear & Ginger with a drop of Linden Honey.
The lineup all clock in at 40% ABV and are made with 100% traceable Polish rye, and 100%-certified organic fruits and botanicals. As is the case with all of Belvedere’s vodkas, the expressions contain zero additives, sugar and are gluten-free and kosher.
The launch marks Belvedere’s first move into the organic category, something that was described as a ‘natural progression’ for the brand.
Rodney Williams, president and CEO of Belvedere, said: “Organic products, while not new, are still quite uncommon in the spirits industry despite there being fast-growing consumer interest.
“To add organic vodkas to our portfolio affirms Belvedere’s commitment to category innovation and consumers’ heightened interest in refined product flavour profiles in vodka. It’s a sign of the times.
“Palates have evolved as have the tastes of consumers who have increasingly embraced organic products.”
The production techniques for making the range differs depending on the ingredient used, but include hydrodistillation and ambient temperature extraction.
The collection also differs from the Belvedere Maceration flavoured line, which is made with single flavours.
Belvedere’s global brand ambassador, Mike Foster, described the lineup as a “progression of the flavour journey, enhanced by 100% organic ingredients”.
The line was inspired by the consumer demand for more taste and flavour, Foster explains during the UK press launch. The “new style of vodka” also taps into the mindful drinking trend.
Belvedere spent two years researching to identify the “perfect combination of flavours”, says Foster.
The lemon and basil variant is described as ‘fresh and vibrant’ with notes of lemon tart, basil, elderflower and muscat grapes.
The pear and ginger offering is ‘crisp and zesty’ with hints of pear, honey, sweet gingerbread and spiced ginger.
Lastly, the blackberry and lemongrass vodka offers ‘earthy sage’, blackberries, lemongrass and vanilla.
The recommended serve for the vodkas is to drink with soda water.
The Belvedere Organic Infusions range is available from Amazon in the UK from 7 June 2021, priced at RRP £37 (US$52) per 700ml bottle. It will also be available in the on-trade.
The range will subsequently be rolled out across Europe, the US and Australia.