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Santa Margherita launches 2020 rosé in the US

Pinot Grigio pioneer Santa Margherita has launched its 2020 rosé, made from grapes grown in the Veneto region, in the US in time for summer.

According to its makers, Santa Margherita Rosé 2020 is “lively and vibrant with fresh acidity and balance, and light floral aromas”, and pairs well with salads, grilled meats and cheese platters.

“Santa Margherita has been sharing extraordinary wines that represent an authentic taste of Italy for over eight decades, and we’re proud to announce a new release worthy of our esteemed portfolio,” said Santa Margherita USA’s president and CEO, Vincent Chiaramonte.

“This rosé embodies the brand’s roots in the northeastern region and continues the legacy of our founder, Count Gaetano Marzotto, a pioneer and entrepreneur, who was committed to bringing the best local flavor to each bottle. We are excited to introduce consumers to Santa Margherita Rosé,” he added.

Since its founding in 1935, Santa Margherita has been a leader in wine innovation. The brand popularised Prosecco with its release of Prosecco Superiore in 1952, at a time when only locals knew of the Italian fizz.

In the 1960s, the Marzotto family blazed a trail with its Pinot Grigio, which remains one of the leading Pinot Grigio brands in the US to this day.

Santa Margherita Rosé has gone on sale at select retailers in New York, New Jersey, Massachusetts, Florida, Illinois, Texas, and California, priced at US$24.99 per bottle.

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