Rapper Travis Scott launches agave-based hard seltzer
Houston-born rapper Travis Scott has entered the booming hard seltzer arena with an agave-based spiked seltzer made in collaboration with beer giant AB InBev.
As reported by Eater Houston, Cacti Agave Spiked Seltzer, made from ‘premium’ Mexican blue agave, will hit shelves in the US on 15 March.
Inspired by the rapper’s love of Tequila, the LA-made drink, housed in 12oz, 16oz and 25oz cans, comes in three flavours: lime, pineapple, and strawberry.
“Cacti is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavour right, but on everything from the actual beverage and the can concept, to the packaging and how it is presented to the world,” Scott said.
“I’m a big fan of Tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it,” he added.
“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s next in culture,” said Fabricio Zonzini, president of Beyond Beer at Anheuser-Busch.
“As we continue in our mission to lead industry innovation and optimise our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”
According to Eater Houston, Scott is the first celebrity to have a meal named after him at McDonald’s since basketball star Michael Jordan.
The Travis Scott, which comprised a bacon Quarter Pounder, fries with barbecue sauce and a Sprite, was a viral hit that netted Scott $20 million.