Bruno Mars joins forces with Jay Chou to release SelvaRey Rum in Greater China

After earning critical acclaims with the US launch, pop star icon Bruno Mars is expanding SelvaRey Rum in Asia together with “King of Mandopop” Jay Chou.

Co-owned and operated by Seth Gold, Marc Gold, Robert Herzig and Bruno Mars, SelvaRey Rum has its entire production, from harvesting the sugarcane and pressing the juice to the distillation and blending, on a single estate.

Distilled in the jungles of Latin America by a legendary master blender, SelvaRey (which loosely translates to “King of the Jungle”) quickly gained spirit enthusiasts’ attention and lands in Michelin-starred restaurants. Bruno was instantly inspired by the quality and flavor of the rums. He connected with SelvaRey’s founders and after developing a close relationship, he offered to complement their amazing liquid with his creative vision.

“I tried the rum years ago and loved it. It tasted like tropical luxury, like I was on vacation,” said Mars.

“So we started working together, bouncing ideas about how we could show people how this drink makes you feel. Took some years and a lot of piña coladas but, dare I say, we did it.”

This year, the rum expands to the market of Hong Kong, Taiwan, and China with the joint forces of one of the most influential pop stars in Asia, Jay Chou, as a brand shareholder and partner.

Earlier, the two superstars shared a video clip to make the announcement. In the video, Chou said, “I’m so happy to finally reveal this big secret. We’ve been keeping this secret for a long time. Because we all know when this Rum comes out, every detail must be perfect.”

The two premium rums launched in the market are namely SelvaRey White Rum and SelvaRey Chocolate.

SelvaRey White is a combination of rums aged in bourbon barrels. In the blend, the three-year-old-rum brings the vibrancy and youth of fresh-cut sugarcane, which is rounded out with notes of caramel and butterscotch from a five-year-old rum. This blend is lightly charcoal-filtered to remove the color and the taste is “smooth and mellow, beautifully matching flavors of citrus, pineapple and toasty crème brûlée”. SelvaRey Chocolate is a full-bodied, five-year-old rum with inherent richness, enhanced by the infusion of natural chocolate. The velvety aged blend creates a sophisticated spirit, perfect for sipping on the rocks or mixing into any coffee cocktail. It tastes of “chocolate-covered espresso beans, with sweet toffee notes, rounded off by a touch of baking spice”.

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