Beckham collaborates with Bradley Theodore on bespoke Haig Club bottles
Footballing legend David Beckham has collaborated with contemporary artist Bradley Theodore on a trio of limited edition Haig Club Clubman bottle designs.
Going on sale tomorrow, 8 December, the bespoke bottles, designed by the Miami-based artist, are priced at £49.99 each.
Using Mexican Day of the Dead iconography as his inspiration, each of the bottles features a different, brightly coloured skull motif. A limited run of 3,000 bottles bearing Theodore’s designs have been produced.
“I’m excited to showcase my artwork on the iconic blue Haig Club bottle. The brand’s ‘make your own rules’ ethos mirrors my own, and I’m proud to partner with them this holiday season. I can’t wait for fans to see not just one, but three different designs I created,” Theodore said.
The visual artist made a name for himself via his street art murals of fashion icons Coco Chanel, Karl Largerfeld, Kate Moss and Anna Wintour, which led to collaborations with brands including Moët & Chandon and Moleskine.
His 10-foot murals are on display everywhere from Tokyo to Milan. Beckham embarked on the collaboration to bring Haig Club fans something exciting and bespoke, and help open up the Scotch whisky category to a wider audience.
“This great project is all about collaborating with artists who have unique styles to see what they can bring to Haig Club.
“It’s been really fun to see how these talented creatives bring their imagination to life on the iconic blue bottle and we’re excited to share this design from Bradley with Haig Club fans,” David Beckham said of the partnership.