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News
The week in pictures
This week, in “things you can’t unsee”, Tequila label Jose Cuervo has recruited two of TOWIE’s most famous faces, Pete Wicks and James Lock to pretend to be Lucha Libre wrestlers for a new campaign on Instagram.
But they really are going for it. Jose Cuervo sent them for training at what a press release termed “one of the most respected wrestling organisations to be found anywhere between Mexico City and Billericay”, the London School of Lucha Libre, which is a real thing.
Founder Garry Vanderhorne, who has coached wrestlers that went on to grace the rings of WWE, has been tasked with showing the boys the ropes, running drills and generally making sure they are less Nacho Libre and more Lucha Libre.
Professional basketball player Moe Harkless and The Prisoner Wine Company have announced a partnership which will see the athlete act as a brand ambassador through a series of social media activations and interviews, as well as a donation to a social justice charity as a show of support to the Black Lives Matter movement.
I have long held that the pub is the best place to work if you’re a freelancer. I will die on this hill.
And thankfully, so will the people at bar group Young’s. The company has put together Work from Pub (WFP) packages at selected sites in London.
Running throughout the week, each participating Young’s pub is equipped with free WiFi, charging point and unlimited tea and coffee (provided you pay for a meal).
Yesterday (15 October), Matt Neal, UK brand steward for Uncle Nearest Premium Whiskey pedalled over to west London to deliver a socially-distanced cocktail hour on The Spirits Business editor Melita Kiely’s doorstep. The initiative is part of the sampling tour for the Distilled Spirits Council of the US, and offered the chance to sample five classic twists pre-batched by Neal, as well as the opportunity to sample a range of US spirits neat. The delectable offerings included a Manhattan made with Uncle Nearest 1884 Small Batch Tennessee Whiskey, oloroso Sherry, elderflower and atomised peach, and a Martini made with Koval Dry Gin, dry vermouth and atomised lemon.
Scottish craft brewer BrewDog, has announced it will be opening its 104th bar, DogTap Ellon, on Saturday the 17th of October 2020 – the opening will be without alcohol inline with new Scottish guidelines, so will instead showcase a range of alcohol-free beers including Punk AF, Lost AF and Nanny State.
It will also play host to a BrewDog drive through, beer library, and the UK’s first beer museum.
Bombay Sapphire has teamed up with contemporary artist Hebru Brantley to hunt out an underrepresented artist to design the gin brand’s first Holiday Edition Gift Pack. The winning artist will receive a $5,000 cash prize, as well as a mentorship with Brantley himself.