Second Coming: Le Serre Nuove dell’Ornellaia

28th October, 2020 by Rupert Millar

While second labels from acclaimed houses can, to connoisseurs, feel somewhat less than the main event, winemaker Axel Heinz is ensuring that Le Serre Nuove dell’Ornellaia stands on its own reputation, writes Rupert Millar.

IT’S A tough gig being the second label of a prestigious estate. Of course, it might seem like the simple life. You get all the glamour of being associated with your more famous stable mate; get invited to all the right parties; hang out with all the right people.

But while you’re always welcome, if you’re ever out on your own, deep down you and everyone else knows that you’re the second choice to what everyone would rather see. The support act, the pale imitation… the cheaper option.

We’ve seen in recent years the rising tide of the second labels of the Bordeaux first growths, Carruades de Lafite, Petit Mouton et al.

Their success on the secondary market has been enormous, buoyed by the brand power of their producing estate, and giving a taste of the grand vin to a keen and thirsty audience but one with a slightly less powerful wallet. Yet, while
canny buyers have made great gains from….

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