Taylor’s launches digital campaign for Chip Dry white Port

Taylor’s Chip Dry is launching a digital campaign across Instagram and Facebook during July and August, bringing to life the white Port and tonic serve in a “simple, light and refreshing way”.

According to Taylor’s Port, White Port season is here, and hence to decision to promote the port and tonic serve over digital media from this month and into the next.

Commenting on the marketing investment, Andrew Hawes, who is managing director at Mentzendorff, the UK importer for Taylor’s said: “Taylor’s pioneered the premium White Port category having a strong presence for many years in the market – it is therefore fantastic to see the uplift in interest and consumption, no doubt helped by the G&T boom, as White Port & Tonic offers a refreshing and lower alcohol alternative.”

Continuing he said, “We have always worked hard on tastings and recommended mixes and now we have more options with a great variety of different tonic waters,” before concluding, “This is the perfect time to bring the Taylor’s Chip Dry and Tonic to life for UK consumers.”

Taylor’s Chip Dry was first blended back in 1934 and has been enjoyed in Portugal ever since. According to Taylor’s, the ad is intended to inspire a passion for White Port in the UK by conveying a cocktail that can be ready in a matter of minutes with a handful of ingredients.

The Port house also noted that the new campaign educates the consumer on the best way to enjoy the simple Taylor’s Chip Dry and Tonic serve – over ice with a twist of lemon and a sprig of mint.

You can watch the full ad on YouTube here.