11 hard seltzers you can buy in the UK

Few trends in the drinks industry have been as interesting to watch as hard seltzer.

White Claw Hard Seltzer Natural Lime (PRNewsFoto/White Claw Hard Seltzer)

Since 2016, rejuvenated and healthier-sounding versions of alcopops (remember those?) have flown off the shelves in the US, and now, brands are trying to capitalise on the UK market.

There is plenty of optimism about the category’s continued growth. Over the next five years, IWSR predicts that hard seltzers will likely witness the highest growth rate within the UK’s ready-to-drink category, with a forecast volume compound annual growth rate (CAGR) of 71.7% from 2019 to 2024.

We’ve taken a look at a handful of the new brands hoping to gain a share of the market in the UK this year, from those made by powerful wine and spirits groups, to small-batch producers who have left jobs in the financial sector to make hard seltzer their first startup venture.

4 Responses to “11 hard seltzers you can buy in the UK”

  1. Taylor Harrison says:

    A big deciding factor on these cans for me are the size. 25 cl seems too small since this is competing with the like of beer. Mikes hard seltzer in the 33 cl makes it an auto winner for me. Is it possible to add the sizes of these cans to the article?

    • Edith Hancock says:

      Hi Taylor, that’s a very good point. Canned wines & RTDs tend to come in similar 25cl formats, but you’re right that hard seltzers are targeting would-be lager drinkers. I’ve added the sizes now.

      Best,
      Edith

  2. Frankie S says:

    Thanks for the summary and adding can sizes! I’ve tried a few of them now (also a new one that launched called Fountain hard seltzer which is not on your list. It’s from New Yow and apparently their cans are a bit bigger than ours). Anyway, it’s amazing how different they all are – some have wines added, some vodka or gin and some made in the same way as beer. Definitely an interesting space as i quite like having an alternative to beer!

  3. Courtney Crook says:

    I second Fountain hard seltzers – beer size cans and tasty!

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