WineGB launches ‘virtual’ English Wine Week

WineGB is taking its annual English Wine Week celebrations online this year due to the coronavirus crisis, with a virtual wine week taking place from 20-28 June.

English Wine Week will take place from 20-28 June

To help fly the flag for English and Welsh wine, retailers are being encouraged to host virtual events and winemaker tastings via Zoom and Instagram Live, in addition to promoting special offers on home-grown drops.

During the week, a slew of English vineyards will be hosting virtual tours and tastings, and partnering with local retailers on special offers.

“We’ve seen a huge amount of resourcefulness and creativity among both our members and the wine trade over the last few months, and we are keen to harness this to further support our industry during English Wine Week,” said Julia Trustram Eve, marketing manager of WineGB.

“Our #EnglishWineNights across social media have been a huge success, and we want to build on this increased awareness and goodwill for English wine producers by shining a light on them during English Wine Week.

“With several key summer events taking place during this period including Father’s Day and the summer solstice, it’s the perfect time to promote English Wines for summer”, she added.

English wine week will also shine a light on sustainability in the GB wine industry. For more information on English Wine Week, click here.