US lockdown alcohol sales: the latest trends

Beer/FMB/cider trends

  • Beer/FMB/cider growth is at +12.3% (-0.9% from the previous week). Beer specifically is +4.6%.
  • Hard seltzers now account for 8% of category dollars, and grew 288% vs. last year. They contributed more than 50% of category dollar growth for the week ending 18 April, and they represented 8 of the top 10 growth brand extensions for the week (Michelob Ultra and Modelo Especial were the only 2 non-seltzers in the 10 top growth list). 

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IN FOCUS: HARD SELTZERS

10 OF THE BIGGEST HARD SELTZER BRANDS

  • The premium light segment slowed significantly during the week ending 18 April, up 1.5% in dollar sales compared to last year, although Coors Light and Miller Lite remained in the top 15 growth brands for the week. Below Premium (+1.7%) also slowed in this week. 
  • Craft and independent craft continue to grow at similar rates, up 5.8% and 5.9% respectively, although independent craft is down slightly in dollar share compared to its average weekly share in 2019 (-0.4 share points). 
  • Hard tea had a strong week, up 28.4%. 
  • Large pack size trends continue, with 24-packs up 19.8% and 30-packs up 20.9%. 6-packs are down nearly 2%, and they lost just over 2 share points vs. their average weekly share in 2019. 

One Response to “US lockdown alcohol sales: the latest trends”

  1. Neil says:

    If the alcohol industry is doing that well how our business is 90% down Crown Liquors

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