The Champagne Academy launches fundraising initiatives for The Drinks Trust

The Champagne Academy has launched a range of fundraising initiatives to support The Drinks Trust during the coronavirus pandemic and beyond.

As part of a new three-year commitment to the drinks trade charity, between now and 2023, the 16 Grandes Marques Champagne houses within the academy will support to the Drinks Trust with a series of events.

All funds raised through the events will enable the Drinks Trust to continue offering its support and wellbeing services to over 350 beneficiaries.

“We are grateful to the Champagne Academy for showing such incredible commitment to The Drinks Trust over the next three years and look forward to working with them.

“This current initiative is exceptionally innovative, and given the fantastic prizes kindly donated by all the houses, I am sure many people within the drinks industry will be keen to participate,” said Ross Carter, CEO of The Drinks Trust.

“We are eager to play our part in fundraising for this incredibly worthy cause and helping support our industry in these uncertain times,” added Andrew Fullerton, chairman of the Champagne Academy

Since the beginning of the Coronavirus pandemic, demand for The Drinks Trust’s services has increased significantly and several thousand members of the trade have applied to its Hardship Fund, which is currently being administered.

The Champagne Academy was established in 1956 by the 16 Grandes Marques houses in the region to recognise the UK and Republic of Ireland as key markets.

One of its key aims is to educate younger members of the wine trade about Champagne via an annual course offered to members of the hospitality trade.

Each year, 16 candidates are selected to attend a week of immersive education in Champagne hosted by the 16 contributing Grande Marque houses.

The 16 houses within the academy are: Bollinger, Veuve Clicquot, Charles Heidsieck, Krug, Lanson, Laurent-Perrier, Moët & Chandon, Champagne Monpole Heidsieck & Co, G.H. Mumm, Perrier-Jouët, Piper-Heidsieck. Pol Roger, Pommery, Louis Roederer, Ruinart and Taittinger.

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