10 of the biggest Hard Seltzer brands

8. Vizzy Hard Seltzer

Brand owner: Molson Coors

Launched: 2020

Marking Molson Coors entry into the hard seltzer category is Vizzy Seltzer, launching this year. While competing in an increasingly crowded category, Vizzy will be the first seltzer to cite “Acerola” (a super fruit and antioxidant high in vitamin C) as an ingredient across all of its flavoured seltzers in an effort to differentiate itself from others. Flavours include Strawberry Kiwi, Blueberry Pomegranate, pineapple Mango and Black Cherry Lime.

However the brand has already run into trouble, with a rival company accusing it of trademark infringement. Future Proof Brands, the owner of Brizzy Hard Seltzer, has accused Molson Coors of trade off of its name for Vizzy, according to a lawsuit filed in February in a US District Court in Texas. In a blog post Brizzy wrote: “We pride ourselves on standing out and leading thought in spaces where tradition runs deep. Much to our surprise, Molson Coors conceded having reviewed our website and even acknowledged our Brizzy products were first to the market, but decided to use the confusingly-similar name Vizzy anyway. Molson Coors gave us no choice to oppose their plans to infringe on the Brizzy trademark.” A spokesperson for Molson has responded stating: “Vizzy’s packaging is markedly different and offers unique ingredients. We don’t believe consumers will be confused.” The case continues.

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