10 of the biggest Hard Seltzer brands

2. Truly Hard Seltzer

Brand owner: Boston Beer Company

US market share: 21.8%

Launched: 2016 (as Truly Spiked and Sparkling), 2019 (Truly Hard)

Coming in at second is Truly Hard Seltzer from the Boston Beer company, which also produces Samuel Adams beer, but despite its standing still only commands a relatively small 21.8% of the market. It’s very much aimed at a millennial, social media savvy demographic, promising to be the drinks alternative you have been looking for, recognising that cocktails are “too boozy”, wine “too bottled” and beer “too bloaty” on its website.

Each gluten-free can comes in at 100 calories and 5% ABV. Solidifying its position as a healthier alternative to other alcoholic beverages, Truly is the official hard seltzer of the National Hockey League, having announced a 5-year partnership with the NHL in 2019. Current flavours include Watermelon and Kiwi, Grapefruit and Pomelo and Pomegranate. Going further, last year Boston Beer announced it would be offering Truly on tap (as have Bon & Viv) as an unflavoured variant.

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