Top drinks marketing campaigns and news: February

David Beckham’s Haig Club named whisky of Inter Miami

Haig Club Clubman, the single grain Scotch co-owned by David Beckham and Diageo, has been named as the official whisky of football club Inter Miami. Major League Soccer’s newest club, Inter Miami, is part-owned by Beckham, and played its first match against LAFC on Sunday.

“Launching Inter Miami CF this year is a proud moment for me and to have Haig Club be a part of that is really special. I can’t wait to see people enjoying Haig Club in Miami,” Beckham said.

Haig Club and Inter Miami CF will officially kick off their partnership on 14 March  when Inter Miami takes on the LA Galaxy at its Fort Lauderdale stadium.

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