The drinks companies supporting the hospitality industry during Covid-19


As well as ramping up hand sanitiser producer, Diageo has pledged £1 million to support the bartending community in Britain.

Under the guise of its beer brand Guinness, the drinks company pledged £1 million to support bartenders in the free trade across Great Britain. A similar community fund is being set up in Ireland.

In addition, anyone working in the drinks trade will be given the opportunity to attend a complimentary Diageo Bar Academy Training Course, consisting of virtual training and online learning.

Dayalan Nayager, managing director Great Britain, Ireland and France at Diageo said: “The British drinks trade is facing one of its most challenging times ever and we want to help our communities when they need us most. We all need to come together to support the trade and I would urge all my fellow drinks producers to do what they can to help our British pubs, bars and retailers and restaurants over the next few months.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters