Campari donates €1 million to Italian healthcare unit

Italian drinks giant Campari has pledged to give €1 million to public healthcare institution ASST Fatebenefratelli Sacco in Milan to contribute to coronavirus relief efforts.

The sum will be used to finance an Intensive Care Operational Unit that will enable medical staff to hospitalise patients who test positive to Covid-19, and supply a negative pressures system equipped with 10 resuscitation kits.

The group has gone a step further and shared the account details of the healthcare unit, and is encouraging members of the public to make donations of their own.

“Waiting for the rebound together, longing to put all of this behind us, we want to show you our sympathy and gratitude by doing what we feel like a duty as Milanese and Italians,” the group said in an emailed statement.

“We invite all our Camparistas, our customers and our ever-loyal consumers to take part by making their own donation with a deposit into ASST Fatebenefratelli Sacco bank account.”

If you would like to contribute, the unit’s details are:

IBAN: IT 57 W 03111 01603 000000009130

Purpose of the Payment: Campari supports Sacco for Covid-19 emergency.

The announcement came after short selling of Campari’s shares on the London Stock Exchange was temporarily frozen on Friday (13 March). Short selling was frozen prevent the shares’ value tumbling even further. The UK action came after Spain and Italy also banned the practice after an unsettled week for the international money markets.