Close Menu

Non-alcoholic wine market to be worth $10bn by 2027

The non-alcoholic wine market is growing at such speed that it is predicted to be worth $10 billion by 2027, according to market intelligence company Fact.MR.

Last year McGuigan released a range of non-alcoholic wines called ‘Zero’

As reported by FoodBev Media, between 2019 and 2027, the non-alcoholic wine sector is predicted to achieve a compound annual growth rate of 7% as consumers continue to switch to non-alcoholic alternatives.

While Europe accounted for over 40% of the total demand for non-alcoholic wine market in 2018, North America is tipped to be the most important market in the world for the category, with a growth rate of over 8% during the eight-year period.

According to Fact.MR, consumption of non-alcoholic wine is becoming one of the key trends currently shaping the global drinks industry.

“Over the past decade, the market share of non-alcoholic wine has grown significantly, with increasing preference for low liquor content drinks,” an analyst from Fact.MR said.

“The ever-growing trend towards health awareness and wellbeing is positioning non-alcoholic wine as one of the biggest product categories in beverages.”

Alcoholic drinks producers are increasingly moving their focus to low- and non-alcoholic beverages to boost profitability margins due to zero tax policies.

At the same time, wine drinking is on the wane, with consumption dipping by 0.9% in the US last year for the first time in 25 years. Wine accounted for just 11% of the total alcoholic drinks market in America last year.

According to Fact.MR, growth of online sales of non-alcoholic wines are predicted to rise by 99% over the eight-year period between 20119 and 2027.

Among the key players in the non-alcoholic wine market are California-based E & J Gallo, French firm Castel Frères and Australia’s McGuigan.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No