Top new products: January

Born and Raised Sauvignon Blanc

Victoria-based winery Born and Raised has teamed up with drinks specialist branding agency, Thirst Craft, to launch its rebranded range of low-intervention wines. Using materials such as watercolour, charcoal and rolled ink, each label has one part with a “raw, rugged ‘natural’ texture” representing the ‘born’ element of the fruit, and another part with a “perfectly rounded ‘nurtured’ shape”, illustrating the ‘raised’ element. On the label grape varieties and origins are listed ‘born’, while the winemakers’ methods are revealed under ‘raised’.

RRP: AU$28.

Contact: Born and Raised, wine@bornandraisedwines.com.au

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