The week in pictures

And when it comes to the big brands, Danish brewer Carlsberg has once again swapped out a long-standing member of its beer portfolio for a Pilsner, this time without the alcohol.

Replacing the existing Carlsberg 0.0 brand, Carlsberg Nordic will be listed in over 170 Tesco stores across the UK starting this week, with wider roll out planned later in the year. The launch will coincide with a social and digital campaign running across Instagram, Twitter and Facebook.

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