This is how much the average Brit drinks on Christmas day

Men in the UK have roughly one and a half more drinks than women on Christmas day, according to new research.

The survey, commissioned by Drinkaware, found that almost two-thirds (61%) of drinkers in the UK claim they over-indulge on alcohol over the festive season, while one in five (18%) say they typically experience more hangovers during this period.

On average, men admit to consuming six drinks on Christmas day. On the basis that those are a common strength pint of beer or medium glass of wine, this is the equivalent of 14 units of alcohol. Women admit to having on average four and a half drinks on the big day.

Drinkers are more likely to feel pressured to drink at their work party than other times of year such as New Year’s Eve. Around one third of workers feel the need to drink at the Christmas party, compared to 29% who feel pressured at New Year’s Eve. Just 20% said they felt under pressure to do so on Christmas day.

Drinkaware’s CEO Elaine Hindal said the results showed “how much drinking is ingrained within the UK’s work culture during the festive period, with many people feeling more pressure to drink.”

More than one in ten (13%) UK drinkers admit they are avoiding social occasions this festive season because of the pressure to drink alcohol, according to a YouGov poll.

“Pubs, bars and clubs will be busy with revellers this season, but licensees shouldn’t forget that they’re also employers. They could be asking themselves whether their celebration culture is centred too heavily around alcohol and if they can offer alternative choices at their team Christmas parties.”

The majority of Brits have said they’re planning to cut down on their alcohol intake this party season, according to another survey published by alcohol-free ‘spirit’ company Ceder’s.

61%of British adults said they will cut down on booze this party season compared to last year, while 52% said they would rather have civilised evenings with friends than a big night out.

In fact, just over one third of respondents (34%) said they would go sober on New Year’s Eve.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more