Top marketing campaigns and news: October-November

Molson Coors targets Gen Z drinkers with limited edition Jonas Brothers beer

US beer giant Molson Coors is releasing a limited edition six-pack of Coors Light brewed by the Jonas Brothers.

During their time in Colorado on their sold out Happiness Begins tour, the Jonas Brothers made a stop at the Coors Brewery in Golden to help create heir own batch in partnership with the beer group.

The bottles, which feature a custom label that nods to the brothers’ album art, will be available for fans to purchase in from mid-November in Boston, Philadelphia, Chicago, Nashville and Tampa.

“We are long-time fans of Coors Light and were really excited to be invited out to the Coors brewery,” the Jonas Brothers said in an emailed statement.

“We can’t wait for our fans to try the limited edition six-packs of Coors Light that we helped to brew. And it’s pretty amazing that our faces are on the iconic mountains on the bottle.”

“We loved hosting Kevin, Joe and Nick out at the Coors Brewery. It’s exciting to see how they make Coors Light part of their life moments both big and small,” David Coors, president of AC Golden Brewing, said.

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