Top marketing campaigns and news: October-November

Henkell Freixenet cashed in on The Great British Bake Off final

(Photo: Channel 4)

Sparkling wine brand Freixenet has been targeting fans of reality TV in the UK this year with sponsorships.

Freixenet, owned by sparkling wine super-group Henkell Freixenet since 2018, aired its first prime time TV ad campaign for many years on Tuesday 29 October during the final of this year’s Great British Bake Off.

The finale was watched by an average live audience of 6.9 million viewers, according to overnight figures. This is down on the 7.5 million people who tuned in to last year’s finale live, and less than half of the anticipated 15 million Freixenet said it hoped to reach, but overnight figures don’t include catch-up services.

The brand made its TV advertising debut in the UK this year by sponsoring the new series of Channel 4’s Don’t Tell The Bride, spending £400,000 on a tie-in with the show on E4, which will ran for 10 weeks from 1 September.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more