Top marketing campaigns and news: October-November

WSET celebrates 50 years to the day with lavish feast

A lavish dinner was held at Vintners Hall in London last month to celebrate the 50th birthday of the Wine and Spirit Education Trust (WSET).

Founded on 17 October 1969, the Wine & Spirit Education Trust marked 50 years of service with a dinner for almost 150 leading members of the wine trade at the Vintners’ Hall in the heart of London. Master Vintner, Christopher Davey, who gave a quick record of the WSET’s past, said the trust was born out of the Wine Trade Club, which was formed in 1908 by writer and merchant André Simon, and ran lectures until 1955, when the Wine and Spirit Association took over. He said since its launch 50 years ago, WSET “”s now an international brand of serious education.”

In 2018, 100,000 people studied with WSET in 75 countries, with the body providing courses in 18 languages.

WSET CEO, Ian Harris, said the group had come a long way since its inception. “In the first year of the WSET diploma there were no women, now we are 50:50,” he said, adding that “seven out of the last 10 Vintners’ Cup winners have been females”.

WSET international development manager, David Wrigley MW, chose the wines for the dinner, which included Champagne Louis Roederer Brut Premier NV, Meursault-Charmes Premier Cru from Burgundy, Henri Germain, 2011, Château Grand-Puy-Lacoste, 2006, and Warre’s Vintage Port 1985.

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