UK consumers buy 300% more liqueurs and cocktails than they did 25 years ago

Liqueurs and cocktails have topped a list of groceries that have seen the biggest increase in quantities purchased by UK consumers over the last twenty-five years, with spirits and mixers also making it into the top five, new analysis has found.

According to analysis of the latest YouGov ‘Family Food’ report data, which was published in September, the purchase and consumption of liqueurs and cocktails has risen by 300% in the last twenty-five years as UK consumer trends change, going from 2 units a week in 1993 to 9 in 2018. Spirits and mixer consumption has also risen by 200% since 1993, from 1 units to 3, while wine and champagne consumption has increased by 77% as more Brits entertain at home. Cider and perry consumption has risen by 68%, while lager and continental beers rose 39% in the same period.

Beer however fell 25%, with fortified wines were also hit, falling 63%

The data looks at the units purchased per person, per week for a variety of foods and groceries, providing a snapshot of trends over time. The data is collected from a sample of UK households over a two-week period, using till receipts of purchases and self-reported diaries of food and drink eaten out to provide statistical information on how much of each product was bought, how much it cost and the nutrient intakes by households both in the home and while eating out.

The analysis of the data over the last twenty five years was conducted by range cooker brand, Leisure, which looked at items that had data from 1993 onwards in order to provide an evolution of the UK diet over the last 25 years. 

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