7 consumer drinks trends to watch in 2020

4. English wine developments

While the rise of English sparkling wine has been covered extensively by the national press and trade, Waitrose’s beverage team believe still wine is also on track for a popularity boost.

“A bumper harvest in 2018 has led to a boost in sales of English and Welsh wine this year,” the repot said.

Waitrose became the first supermarket to list an orange wine from English producer Litmus this year.

As well as this, Lyme Bay Winery in Devon has collaborated with Morrisons to create the supermarket’s first own-label white wine from England. Called ‘English Dry White’, the wine, from the 2018 vintage, is part of Morrisons’ ‘The Best’ collection and has gone on sale in 300 stores across the UK.

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