7 consumer drinks trends to watch in 2020

6. New regions

Specifically, Eastern Europe, thanks to changing climates and greater investment in vineyards in the area.

Majestic has seen sales of Eastern European wine rise 400% since last year, which it claims comes as consumers look for better value in response to Brexit-related price hikes.

Sales of the dry Slovenian Furmint – a grape characterised by electric acidity – are up 159% in Waitrose stores, according to the report.

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