Strong French presence confirmed at HKTDC

Sponsored Story
28th October, 2019 by db_staff

More than 70 French producers are exhibiting at this year’s Hong Kong International Wine & Spirits Fair at the French Pavilion.

Organised by Business France, partnering with the New Aquitaine Food Agency (ANAA), the French presence at the fair will cover just over 500m2, and includes The French Tasting Room – a dedicated space at the centre of the pavilion for hosting thematic tastings and allow producers to show off their latest cuvées.

Business France and AANA have set up a B2B online platform to help connect exhibitors and customers at

Hong Kong itself remains a hugely important market for French wine – the seventh biggest by value, worth €587 million (HK$5.1bn) in 2018 – as well as being an important staging post for re-exports to other parts of Asia, mostly to mainland China (87%) but also to Macau, Taiwan and parts of South-East Asia.

The Asian market for French wines and spirits is also changing rapidly. Although Bordeaux remains an important staple, representing 72% of the value and 52% of the volume of French wines exported to Hong Kong, the Rhône and Champagne are two fast-growing segments, the former experiencing rises in volume and value of 10.5% and 28% respectively between 2017-18.

Spirits is another fast moving area, driven by the demand for top-end cocktails, and French makers of brandy, whisky, rum and vodka will be seeking to present their products at the show.

The French Pavilion can be found at Hall 3F-G.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more