Bulleit Whiskey unveils $250 3D-printed trainers

Diageo-owned Bourbon brand Bulleit has collaborated with Dallas-based street artist Kyle Steed and design firm Tangible Creative on a limited edition run of 3D printed trainers, priced at US$250 a pair.

The footwear, believed to be the “first of their kind”, took more than 200 hours to develop, with the design inspired by Steed’s interpretation of what it means to be “on the frontier of culture”.

The shoes were unveiled last week at the Bulleit 3D Printed Frontier Experience in Dallas, complete with 3D printed bar, 3D printed cocktails and live mural painting.

The bar was created in collaboration with architects FAR and 3D fabrication specialists at Machine Histories. The cocktails, meanwhile, were developed by Print A Drinks’ Benjamin Greimel.

Bulleit 3D Printed Bar.

Commenting on the project, Steed said: “The sneaker and mural designs represent the community of artists, designers and leaders in tech and innovation who come together to push the boundaries of the cultural frontier.

“When we talk about innovation, it’s just as much about human connection as it is technology. Where we are many parts ourselves as individuals, only by coming together as a community of creators and innovators can we make something bigger.”

The trainers are available to purchase online from Sneaker Politics for US$250 a pair.

Bulleit will also take its 3D experience on tour with stops in Oakland, California; Austin, Texas; and New York City.

Sophie Kelly, senior vice president of whiskey at Diageo North America, said: “As the Bulleit 3D Printed Frontier Experience moves across the country, we are seeking new collaborators and pioneers on the frontier of 3D printing who can enhance everything around our 3D printed bar experience.

“It’s important to us to collaborate closely with people from the local communities we visit, and Kyle Steed and Tangible Creative are both pushing the boundaries of their craft in fresh and exciting ways. With the launch of our new limited-edition 3D Printed Sneakers in Dallas, together we are reimagining the bar experience in 3D – which includes where people drink, what people drink, what people are wearing, and what people are talking about.”

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