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Australian wine exports rise to $2.89bn

The value of Australian wine exports has risen to AU$2.89 billion, up 7% from last year, with the average price of bottled wine reaching a record high of $6.79 per litre.

Exports of Australian wine rose in the 12 months to September 2019, according to data published by industry body Wine Australia.

The same period also saw the average price of bottled wine exports reach a high of $6.79 per litre, while there was continued export growth to China as well as to the Netherlands, UAE, Denmark, South Korea and Belgium.

In the same period, export volumes fell by 8% to 774 million litres.

The value of unpackaged wine, however, fell by 3% to $512m, with volume decreasing by 10%. Factoring in the reduced volume, Wine Australia said the average value of unpackaged wine has increased by 9% per litre FOB, the highest level in a decade.

CEO of Wine Australia, Andreas Clark, commented: “The positive numbers also reflect that the average value of bottled wine to all but three of our top 20 destinations are in growth and nearly all the major global regions imported more Australian wine in the past year, with the exception of Europe, which declined by 3%.”

Those destinations that declined in value included the UK, which fell by 4% to $365m; Japan, which dropped by 7% to $51m; and Germany, which reduced by 12% to $49m. This was in contrast to Australia’s top export market by value – China – which rose 18% to $1.2bn.

The top six export destinations by volume (the UK, China, the US, Canada, Germany and New Zealand) all posted declines. Wine Australia attributes reduced volume exports to the fact that the last two vintages (2018 and 2019) were smaller than the record breaking 2017, which saw total production rise to 1.374 billion litres. 

The industry body also noted that premiumisation trends in established wine markets was leading to a fall in volume but a rise in average values. It also mentioned that the supply pressures have eased with the larger global vintage in 2018, with volumes soaring to around 282 million hectolitres, leading to “increasing competition in the market”.

Clark added: “Global Trade Atlas figures for the year ended August 2019 showed that overall wine imports [to China] declined by 11 per cent in value, with French wine being the biggest contributor to the decline. Australia’s long-term growth trend, coupled with France’s sudden decline, has led to Australia becoming the number one source for wine by value in China’s imported market for the first time.”

Wine Australia also carried out its largest promotional activity ever conducted in the US market during September and October. The so-called Far From Ordinary campaign featured over 100 exhibitors, a three nights of consumer events, a six city roadshow of trade tastings and a marketing campaign targeting the perception of the Australian wine industry.

Clark said the industry was pleased by the positive publicity generated by the campaign, which was partly funded by the Australian government.

Scroll down or click through for a run down of the key facts relating to the exports of Australian wine.

Australian wine exports: key facts (1 October 2018 – 30 September 2019)

Total exports (by value): AU$2.89 billion (up 7% compared to 2017-2018)

Total exports (by volume): 774 million litres (down 8%)

Average value per litre exported: $3.74/litre

Total percentage of wine exported: 63%

Top export markets by value

  1. China (including Hong Kong and Macau): $1.2bn up 18%
  2. United States: $436m up 3%
  3. United Kingdom: $365m down 4%
  4. Canada: $188m down 6%
  5. New Zealand: $94m up 1%
  6. Singapore: $91m up 1%
  7. Japan: $51m down 7%
  8. Germany: $49m down 12%
  9. Netherlands $44m up 17%
  10. Malaysia $36m up 1%

Top export markets by volume (9l cases)

  1. United Kingdom: 25.8m down 2%
  2. China (including Hong Kong and Macau): 16.4m down 16%
  3. United States: 16.3m down 9%
  4. Canada: 6.7m down 15%
  5. Germany: 3.6m down 13%
  6. New Zealand: 3.6m down 1%
  7. Netherlands: 2.1m up 1%
  8. Japan: 1.9m up 2%
  9. Denmark: 1.5m up 20%
  10. Belgium 1.1m up 5%

Exports by price point above $10/litre

  • $10–14.99: $267m up 29%
  • $15–19.99: $79m up 8%
  • $20–29.99: $247m up 47%
  • $30–49.99: $130m up 33%
  • $50–99.99: $221m up 17%
  • $100–199.99: $56m up 181%
  • $200+: $50m up 0.1%

All figures supplied by Wine Australia and in Australian dollars. 

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