Top drinks marketing campaigns and news stories: August

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Meanwhile, WSET has also revealed that 30% of people think terroir is a genre of French horror film, while a fifth believe Sauternes is a continental beach resort.

Based a survey of 1,500 British adults, it found that 30% believed terroir to be a genre of French horror film, while 28% thought it was a breed of dog. 34% correctly identified that it referred to the ground and area in which grape vines are planted.

Other wine terms that proved challenging included corked’, with 37% of those surveyed thinking it means that broken pieces of cork were in the bottle. 7% believed it meant someone that had over-indulged and had consumed one glass too many, rather than a wine that smells of musty cardboard.

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