31 Days of German Riesling winners named

The on- and off-trade trade winners of this year’s ’31 Days of Riesling’ have been announced in what was another record year for the initiative.

Although London venues remain the core of the competition’s participants, there was a marked uptick in participants from outside the capital, particularly in Scotland and northern England.

Overall, 200 restaurants and independent merchants took part in over 70 towns and cities across the UK.

The campaign encourages both on- and off-trade venues to sing the praises of Germany’s leading variety and encourage tastings for an entire month (July). The more enthusiastic and creative the approach, the better.

Collectively, businesses taking part in the campaign listed an additional 100 new German Rieslings during the campaign’s July run and the average sales increase of German Riesling jumped 300%.

Around 98% of those who took part said they would consider doing so again.

The winner in the on-trade sector was The Hind’s Head in Bray, with Birmingham’s Arch 13 at Connolly’s coming in as runner-up and Halex Vinoteca in London being highly commended.

Lowri Jones, restaurant manager and head sommelier at The Hind’s Head shared: “Our staff loved this campaign. From the fun POS to the staff training we held – everyone was on board and learnt lots about the regions, and were able to share stories with customers. Taking on a few new Rieslings meant that our team all had something new to present to diners too. The sparkling Sekt we listed was a real hit.”

Wined Up Here in Kingston upon Thames was the winner in the off-trade category, while London’s Blanco & Gomez was runner-up and Cork & Cask of Edinburgh was highly commended.

Wined Up Here’s owner, Charlotte Dean, said: “We thoroughly enjoyed taking part in the 31 Days of German Riesling campaign this year. It’s a fantastic way to give consumers something new to consider and shine a spot light on such a refreshing and summery wine.

“We were lucky to have a producer in town during the campaign, so getting him to host an in-store tasting was really great fun and consumers loved it – it encouraged good sales too. We’re looking to build on our campaign for next year and highlight the beautiful German wine growing regions as holiday destinations – and ultimately to get our consumers thinking about German wine in a completely different way.”

Nicky Forrest, MD of Wines of Germany UK commented: “We are thrilled to see that the UK is still thirsty for more German Riesling. In the eighth year of the campaign we have had a record-breaking number of participants, which shows how enthusiasm for Riesling, and German wines in general, is on the rise. We have a strong base to build on here for our ninth season in 2020 and we’ll be reaching out to consumers directly too to get them involved…watch this space.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more