Top new products: August

Dead Man’s Fingers Hemp Rum

Infused with natural hemp and CBD, said to give an aroma with “hints of cola, coffee, hops and pine with a grassy herbal back note”, this rum will be the fourth addition to rum brand Dead Man’s Fingers portfolio, which includes spiced, coconut and coffee creations.

The launch will supported by a £2 million marketing campaign, a high profile launch event as well as out-of-home advertising, digital media, partnerships, events and a nationwide sampling campaign. The rum will be available in 70cl format and bottled at 40% ABV.

RRP: £22. Contact: Halewood Wines & Spirits, +44 (0)151 480 8800

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