Top drinks marketing campaigns and news: July

Australian beer brand Victoria Bitter is taking a novel approach to the low and no alcohol drinks trend by selling beer-flavoured teabags.

The tea, which retails at AU$10 (£5.67) for a box of 24 pyramid teabags, is a blend of ceylon black tea leaves and VB Super Pride Hops.

Victoria Bitter, produced by Carlton & United Breweries, advertises the novelty product as vegan, gluten-free and non-alcoholic, hitting three drinks trends in one go, and claims the resulting brew tastes exactly like the beer.

The teabags have been listed on the beer brand’s website ahead of The Ashes series this month.

Victoria Bitter is trying to encourage consumers to “boycott English breakfast tea” for this Aussie alternative.

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