Top drinks marketing campaigns and news: July

Australian beer brand Victoria Bitter is taking a novel approach to the low and no alcohol drinks trend by selling beer-flavoured teabags.

The tea, which retails at AU$10 (£5.67) for a box of 24 pyramid teabags, is a blend of ceylon black tea leaves and VB Super Pride Hops.

Victoria Bitter, produced by Carlton & United Breweries, advertises the novelty product as vegan, gluten-free and non-alcoholic, hitting three drinks trends in one go, and claims the resulting brew tastes exactly like the beer.

The teabags have been listed on the beer brand’s website ahead of The Ashes series this month.

Victoria Bitter is trying to encourage consumers to “boycott English breakfast tea” for this Aussie alternative.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more