The 9 most popular types of wine in the UK

5th. Light-bodied red (such as Pinot Noir) – 23%

Few wines demonstrate Hollywood’s influence over consumer buying habits than Pinot Noir.

2004’s film Sideways centres on two friends hitting the road to sample some Californian wine. In one of the film’s most classic scenes, Paul Giamatti’s unstable oenophile Miles Raymond screams” “If anyone orders Merlot I’m leaving. I’m not drinking any f*cking Merlot!”

The line has been credited with dampening Merlot sales, but the film may have had an even greater affect on Pinot Noir.

“Only somebody who really takes the time to understand Pinot’s potential can then coax it to its fullest expression,” Miles says in the film.

“Then, I mean, oh its flavours, they’re just the most haunting and brilliant and subtle and ancient thing on the planet.”

As a result Pinot sales rocketed by 16% in the months after the film.

And today, nearly a quarter of wine drinkers in the UK say they opted for a light red such as Pinot this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more