Is Prosecco losing its sparkle?

1st April, 2019 by Lauren Eads

Supply is not the issue

While supply shortages have previously sparked panic, notably following the 2014 vintage, which saw volumes decline by 50% in some areas, supply is not the issue. Prosecco DOC is expected to produce 464 million bottles from the 2018 harvest, an increase of 5.6% on the previous year, with an estimated retail value of €2.4 billion (£2.09bn), an increase of 13.4%. That’s the equivalent of 3,650,000hl of wine from the 23,000 hectares of vineyards in the region. Meanwhile, the DOCG area – which totals around 5,000ha – is expected to produce more than 100m bottles of certified fizz, taking the total amount of Prosecco available close to 600m bottles. Total DOC Prosecco exports are also expected to have increased by 7% in 2018, to 343.5m bottles, thanks largely to positive trends in the US and Germany, says the Consorzio.

Last year, exports of DOC Prosecco to the US increased by 11.7%, rising to 68.7m bottles, while exports to Germany rose by 6.6%, compared with 1.5% in the UK. Together, these three countries account for 70% of the Prosecco market. According to the 2011-2021 IWSR Vinexpo Report, Prosecco is due to….

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