Campo Viejo launches Albariño in UK

Campo Viejo has added an Albariño from Rías Baixas, in north west Spain, to its line-up to tap into the increasing demand for light and fresh wine styles.

Chris Shead, Pernod Ricard UK’s off-trade channel director said the launch answered the growing demand for light and fresh styles.

“Until now Campo Viejo has been led by Rioja Tempranillo reds and Viura Tempranillo whites. Albariño offers a new, exciting alternative trade-up for consumers and caters to the growing demand for light and fresh styles,” he said.

The UK is the first market to see the launch of the new wine, which is now on shelf in Sainsbury and through Ocado (RRP £10).

The new Campo Viejo Albariño, which is sourced from small family owned plots in the south-western coast of Galicia, in Northern Spain, marks a departure from the brand’s Rioja heartland.

The brand, which is owned by French spirits giant Pernod Ricard, is the biggest Spanish brand on the UK market, accounting for around 15.8% of Spanish wine sales, it said.

The new launch follows the roll out Campo Viejo’s first rosé wine, a Provence-style rosé made from 100% Grenache grapes from Navarra in North West Spain, which was launched in April this year and is listed in Morrisons.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more