Campo Viejo launches Albariño in UK

Campo Viejo has added an Albariño from Rías Baixas, in north west Spain, to its line-up to tap into the increasing demand for light and fresh wine styles.

Chris Shead, Pernod Ricard UK’s off-trade channel director said the launch answered the growing demand for light and fresh styles.

“Until now Campo Viejo has been led by Rioja Tempranillo reds and Viura Tempranillo whites. Albariño offers a new, exciting alternative trade-up for consumers and caters to the growing demand for light and fresh styles,” he said.

The UK is the first market to see the launch of the new wine, which is now on shelf in Sainsbury and through Ocado (RRP £10).

The new Campo Viejo Albariño, which is sourced from small family owned plots in the south-western coast of Galicia, in Northern Spain, marks a departure from the brand’s Rioja heartland.

The brand, which is owned by French spirits giant Pernod Ricard, is the biggest Spanish brand on the UK market, accounting for around 15.8% of Spanish wine sales, it said.

The new launch follows the roll out Campo Viejo’s first rosé wine, a Provence-style rosé made from 100% Grenache grapes from Navarra in North West Spain, which was launched in April this year and is listed in Morrisons.