Campo Viejo launches Albariño in UK

Campo Viejo has added an Albariño from Rías Baixas, in north west Spain, to its line-up to tap into the increasing demand for light and fresh wine styles.

Chris Shead, Pernod Ricard UK’s off-trade channel director said the launch answered the growing demand for light and fresh styles.

“Until now Campo Viejo has been led by Rioja Tempranillo reds and Viura Tempranillo whites. Albariño offers a new, exciting alternative trade-up for consumers and caters to the growing demand for light and fresh styles,” he said.

The UK is the first market to see the launch of the new wine, which is now on shelf in Sainsbury and through Ocado (RRP £10).

The new Campo Viejo Albariño, which is sourced from small family owned plots in the south-western coast of Galicia, in Northern Spain, marks a departure from the brand’s Rioja heartland.

The brand, which is owned by French spirits giant Pernod Ricard, is the biggest Spanish brand on the UK market, accounting for around 15.8% of Spanish wine sales, it said.

The new launch follows the roll out Campo Viejo’s first rosé wine, a Provence-style rosé made from 100% Grenache grapes from Navarra in North West Spain, which was launched in April this year and is listed in Morrisons.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)